An AI-generated beauty queen, Kenza Layli, has made history by winning the first-ever Miss AI title, besting over 1,000 contestants to claim a $13,000 prize.
The Moroccan digital influencer was crowned during the World AI Creator Awards (WAICAs), earning $5,000 in cash, support on the world's biggest AI creator platform, and a dedicated publicist.
Layli's stunning virtual presence and engaging personality impressed a panel of judges, which included AI influencers Emily Pellegrini and Aitana Lopez, as well as real-life experts like pageant historian Sally-Ann Fawcett and marketing guru Andrew Bloch. Contestants were evaluated on their beauty, social media influence, and innovative use of AI technology.
Sofia Novales, part of Lopez's management team, praised Layli for her exceptional facial consistency and detail in features like hands, eyes, and clothing. Novales highlighted Layli's commitment to addressing real-world issues, adding depth to her digital persona.
Before her victory, Layli had already gained a substantial following of over 130,000 Instagram fans and secured partnerships with brands such as Hyundai and Bioderma. Despite these accomplishments, she faced stiff competition from 1,499 other creators worldwide, including formidable rivals Lalina Valina from France and Olivia C from Portugal, who finished second and third, respectively.
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In her acceptance speech, Layli emphasized her dedication to advancing AI technology, stating, "AI isn't just a tool; it's a transformative force that can disrupt industries, challenge norms, and create opportunities where none existed before." Her empowering message resonated with the judges, particularly Fawcett, who described Layli's words as the most positive and inspiring.
Created by Meriam Bessa at Moroccan media agency L'Atelier Digital & AI, Layli interacts with her followers around the clock on Instagram and communicates in seven languages. She expressed her commitment to promoting diversity and inclusivity in technology, ensuring everyone has a place in the evolving landscape.
The inaugural Miss AI contest, part of the WAICAs sponsored by Fanvue, marks a significant milestone in the AI creator economy. Fanvue co-founder William Monange envisions the WAICAs becoming "the Oscars of the AI creator economy," recognizing talent and technology that elevate industry standards.
Bloch noted the marketing potential of AI creators, highlighting how Layli and her fellow finalists could secure commercial deals. He mentioned that AI-generated personas are already making waves in advertising, PR, and branding, with Aitana Lopez recently featured on a Times Square billboard. Bloch anticipates similar high-profile opportunities for Layli in the near future.
As AI creators like Kenza Layli continue to break new ground, the world watches eagerly to see how they will shape the future of digital influence and beyond.
