Punjab Chief Minister Maryam Nawaz chaired a high-level meeting, granting principle approval for the province’s largest and most comprehensive tourism plan. Under this initiative, 170 tourist sites and trails across Punjab will be developed, restored, and renovated to promote the province’s cultural and historical heritage.
As part of the initiative, the Punjab government is set to launch the province’s first-ever tourism app, ‘Magnificent Punjab’, which will provide virtual tours of 170 tourist spots.
The app will offer various tourism-related services, including travel bookings, hotel reservations, online food delivery, and additional tourism services. It will also feature chatbot integration to provide instant travel-related information to users.
The tourism plan focuses on promoting religious, historical, and archaeological tourism across Punjab. To offer visitors an immersive cultural experience, the government will establish ‘Tourist Villages’ in key locations.
Additionally, Punjab’s first-ever tourism trails will be developed, including the Walled City of Lahore, Mall Road, GT Road’s Mughal heritage, and Sikh tourism sites in Eminabad and Gujranwala.
The Gandhara Trail will highlight historic sites such as Taxila Museum, Dharmarajika Stupa, Julian Monastery, Sirkap, and Giri Fort. Special religious tourism trails will be created to connect Gurdwaras and historic churches, while Multan’s Qila Kohna Qasim Bagh will be restored as a symbol of the Indus Valley Civilization. Similarly, Uch Sharif will get a dedicated pilgrimage trail, and eco-tourism projects will be launched in Changa Manga Forest Park and Lal Suhanra National Park.
To enhance governance in the tourism sector, the Punjab government will introduce the Punjab Tourism & Heritage Authority Act 2025.
Punjab Chief Minister Maryam Nawaz reaffirmed her commitment to making Punjab a global tourism hub, stating that all tourist destinations will be upgraded to international standards. She further announced plans to develop Taxila as a complete tourist site, including the construction of a five-star hotel to facilitate visitors.
