Pak Suzuki has officially permanently suspended the booking of its popular hatchback, Suzuki Wagon R, across all variants in Pakistan.
While rumours about this decision had been circulating for months, the company has now made it official.
Official announcement
In a statement sent to its dealers, Pak Suzuki confirmed:
"Pak Suzuki Motor Co. Ltd has permanently suspended the bookings of Suzuki Wagon R (all variants), effective immediately from March 11, 2025."
The notification further instructed dealers to inform sales teams and customers accordingly.
Look back at the Suzuki Wagon R in Pakistan
Introduced in 2014, the Suzuki Wagon R quickly gained popularity, especially during the rise of ride-hailing services like Uber and Careem in 2016-17. The spacious interior and fuel efficiency made it a top choice for drivers.
Initially launched in three variants, the prices were:
- VX—PKR 899,000
- VXR—PKR 1,049,000
- VXL—PKR 1,089,000
In 2020, the VX variant was discontinued, and a new top-tier AGS variant (Automated Gear Shift) was introduced, featuring an airbag and an automatic transmission, priced at Rs. 1,890,000.
Is a new Wagon R model coming?
Typically, when a company halts bookings for a model, it signals the arrival of a new version. However, when Pak Suzuki was contacted for confirmation, an official revealed:
"Not in the near future, maybe in 2-3 years."
Why was booking suspended?
The permanent closure of bookings for the Suzuki Wagon R in Pakistan marks the end of an era for one of the country’s most iconic hatchbacks. Known for its affordability, fuel efficiency, and practicality, the Wagon R has been a favourite among Pakistan’s middle class for years.
However, as per automotive experts and sources, the car’s declining sales and the rising popularity of the Suzuki Cultus could be the key reasons for its discontinuation. With no immediate replacement planned for the next two to three years, this decision highlights broader market shifts and changing consumer preferences.
The downfall of Wagon R can be attributed to several factors. Firstly, its design and features have become outdated compared to newer models on the market. In an era where buyers prioritize modern aesthetics, advanced technology, and enhanced safety, the Wagon R struggled to keep up.
Additionally, sales data from the Pakistan Automotive Manufacturers Association (PAMA) further indicates this shift—over the past eight months, the Wagon R sold only 1,608 units, significantly fewer than the 1,887 units of the Cultus sold in the same period.
This trend signals the growing dominance of Cultus, which has effectively taken over as Pak Suzuki’s second-best-selling hatchback after the Alto.
