In a surprising turn of events, Kim Kardashian has found herself at the center of a social media storm after Balenciaga, the renowned fashion house, declared her as their newest brand ambassador.
This collaboration comes on the heels of the company's previous controversy involving BDSM-themed items featuring child models, a move that stirred public outrage just a year ago.
Balenciaga's decision to align with Kardashian has reignited the flames of criticism, with many expressing dismay over the reality star's association with a brand marred by recent controversy.
Notably, the fashion house faced severe backlash in the past for its choice to showcase children in questionable attire, prompting Kim Kardashian to publicly denounce the images in a November 2022 Instagram story.
Back then, the mother of four expressed deep concern, stating, “As a mother of four, I have been shaken by those disturbing images. The safety of children must be held with the highest regard and anything against it should have no place in our society - period.” Despite her disapproval, Kardashian did not sever ties with Balenciaga, claiming a "long-standing relationship" built on "mutual trust."
Fast forward to the present, Kim has made an about-face, praising Balenciaga's designs and hailing them as the creators of some of her "most iconic fashion moments." In her recent statement, she emphasized a commitment to doing what's right and expressed excitement about this new chapter as the brand's ambassador.
The internet has erupted with criticism, condemning Kardashian's move as a blatant disregard for morals. Netizens argue that celebrities, in general, are detached from ethical considerations, accusing them of prioritizing personal gains over societal values. Speculation runs rampant that Kim strategically waited for the initial controversy to dissipate before quietly resuming her partnership with Balenciaga off the record.