Samaa TV became Multan Sultans' official media partner for for the next 12 months.
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According to details, Samaa TV will exclusively broadcast interviews and the Sultans' preparations for the upcoming Pakistan Super League (PSL).
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On this occasion, the Sultans' owner, Ali Tareen expressed optimism about the partnership with Samaa TV again. “We are delighted to welcome Samaa TV as our official media partner for the Pakistan Super League and beyond," he said.
"Samaa TV’s through on-screen and digital media reach and credibility align perfectly with our vision of growing our fan base and keeping our supporters engaged throughout the year," Tareen said.
He said, "Their commitment to cricket coverage will ensure that Multan Sultans’ journey, both on and off the field, is brought to the fans in an exciting and engaging manner."
“Multan Sultans are built on the values of professionalism and performance, and we are confident that this partnership will be mutually beneficial," he said.
Tareen maintained, "Through Samaa TV, we will not only connect with our fans during HBL PSL but also promote our grassroots initiatives, which are instrumental in identifying and nurturing emerging men’s and women’s cricketers for future success.”
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Meanwhile, Samaa TV President Nadeem Malik said, “Multan Sultans are one of the most consistent and successful franchises in the Pakistan Super League this decade reaching four consecutive finals, and their commitment to excellence aligns seamlessly with Samaa TV’s strategic vision.
“Cricket is a national passion and PSL is one of the most anticipated sporting events in the country," said the Samaa TV president.
"This partnership presents an exciting opportunity for us to elevate our cricket coverage and bring our viewers exclusive access to Multan Sultans’ journey throughout the season and beyond," he added.
Nadeem Malik said, “Through this collaboration, we aim to engage a larger audience, deliver unparalleled cricket content and further solidify Samaa TV’s reputation as a go-to source for sports journalism."
"We look forward to providing fans with exclusive insights, behind-the-scenes stories, and a front-row seat to Multan Sultans’ journey in HBL PSL 2025," he added.
Beyond the marquee league, Samaa TV will also cover Multan Sultans’ second XI side, JDW, in the President’s Trophy Grade-II, ensuring exposure and coverage to the young cricketers as the side aspires to qualify for the first-class President’s Trophy Grade-I.
Additionally, it will provide extensive coverage of cricketing activities at the Tareen Cricket Academy in Lodhran, reinforcing both organisations’ commitment to nurturing emerging talent and expanding the game’s footprint in Pakistan.
It is pertinent to note that the tenth edition of the PSL is slated to happen from April 11 to May 19.
Pakistan ODI captain Mohammad Rizwan spearheads the Sultans in the PSL X.
