In a proactive move ahead of Pakistan’s general elections on February 8, 2024, TikTok, the prominent online video sharing platform, is taking measures to combat the dissemination of false information, misleading news, and hate speech by social media users.
The platform is introducing specific policies targeting personal accounts associated with government officials, political parties, or politicians, restricting their capability to engage in financial transactions, fundraising, advertising, or utilizing TikTok’s monetization tools.
A TikTok spokesperson emphasized the need for these measures to address potential issues such as the spread of misinformation, voter intimidation, or incitement to violence during the election period. The platform is implementing a ban on the distribution of funds through funding, advertisements, and monetization features throughout the general elections.
To ensure a secure environment for users, TikTok plans to establish a Pakistan Election Center. This center will serve as a reliable source of information, offering users authentic details about the election process, voting procedures, and polling locations in multiple languages.
By leveraging local language support and modern technology, TikTok aims to uphold a safe digital space, free from community guideline violations. The platform remains committed to being an authentic information source for users while enforcing its policy against political advertisements.
The tailored policies for personal accounts associated with governmental entities or political figures underscore TikTok's dedication to fostering responsible and unbiased online engagement.